Good morning, La Crosse.

Westby Cooperative Creamery announced a $14 million expansion to upgrade Wisconsin's only cottage cheese facility—installing new refrigeration systems, cream tanks and a milk silo.

The planned renovations will boost production and reduce processing time to meet growing demand.

Congressman Derrick Van Orden toured Great Lakes Cheese in La Crosse and stressed its role in boosting the local economy.

He said the plant employs 400 workers and produces 5 million pounds of cheese a week — a key facility for small business growth and the dairy industry.

The University of Wisconsin-La Crosse launched a free tutoring program on August 26 to help students with their coursework.

The initiative will offer academic support during the semester for enrolled students.

Students returned for the first day of school at G.E.T. on Aug 26 — school officials welcomed them as classes began to set the tone for the academic year.

Today, UW-La Crosse begins a six-day move-in period for about 3,000 new and returning students—select nearby streets will be shut down and 250 volunteers will help direct traffic.

Fall classes start on Sept. 2.

Retired Lieutenant Dan Marcou, who served nearly three decades, published his 'Law Dogs' series telling over 30 true stories of police heroes—his second book spotlights La Crosse officers and he discussed the series on News 8 Now This Morning.

WiProud and Sevenwinds Casino launched Pigskin Picks 2025—an NFL contest that invites local fans to submit weekly game predictions for a chance to win local gift cards.

Every week, winners will earn $20 prizes from local venues, and the season will end with a grand prize of a $500 NFLShop.com gift card.

The Avett Brothers Concert

7:00-8:30 p.m. — La Crosse Center — Ticket prices vary from $69 — Enjoy a night of folk rock from the renowned Avett Brothers.

SLiD EP Release Party

9-11:30 p.m. — Popcorn Tavern — $5 admission — Celebrate the debut EP release of SLiD with special performances by The Reach Outs and Fernando Mendoza.

Touch a Truck

10 a.m. - noon — Viking Elementary School, 500 E Wall St, Holmen, WI — Free entry — Experience the thrill of climbing and exploring trucks and large vehicles, including a helicopter landing!

Elvis Explosion Gospel Show

10:00-11:30 a.m. — La Crosse Center — Ticket sales available — Experience an uplifting Elvis-themed gospel performance.

Social Security and Retirement Planning

7:00 p.m. — Lunda Center - Western Technical College — Free entry — Discover strategies for maximizing your Social Security benefits and retirement income.

Raise Your Glass 2025

6-9 p.m. — La Crosse Distilling Co. — Fundraiser — Taste a variety of beverages while supporting the Great Rivers United Way.

Whose Live Anyway?

7:30-9 p.m. — Viterbo University Fine Arts Center — Tickets required — Enjoy a night of laughs with world-renowned improv artists performing comedic acrobatics.

Coulee Rock Club Rock Swap

9:00 a.m. - 3:00 p.m. — Onalaska Omni Center — Free entry — Explore a vibrant rock swap with the whole family.

Wisconsin-La Crosse vs. Wayne State Warriors Football

1-5 p.m. — Veterans Memorial Field Sports Complex — Tickets required — Enjoy an intense college football matchup between the Eagles and the Warriors.

40th Anniversary Celebration

4:30-7:00 p.m. — Franciscan Spirituality Center — Free entry — Celebrate four decades of community service and spirituality at this joyous anniversary event.