Good morning, La Crosse.

Westby Cooperative Creamery announced a $14.1M project to modernize its cottage cheese production and boost capacity by about 50% in Westby.

The upgrade will add four new enclosed vats — replacing older equipment to help the creamery remain the only one of its kind in Wisconsin.

UW-La Crosse Chancellor James Beeby welcomed students back to campus Wednesday morning with his first address since he took charge earlier this year.

He explained campus achievements and outlined his goal for academic excellence – a focus that will steer the university through the upcoming academic year.

UW-La Crosse chancellor announced today that a 5% tuition increase will partly fund pay raises and wage adjustments for faculty and staff — the measure is intended to improve career quality and help retain valued employees.

At the University of Wisconsin-La Crosse, resident advisor Logan Pietig reassured new students as about 3,000 began moving into residence halls yesterday.

Drivers should expect delays on streets such as Badger Street, La Crosse Street, Pine Street, Vine Street, West Avenue and Campbell Road during peak moving hours.

In La Crosse, participants picked up their 'Steppin' Out in Pink t-shirts on Wednesday at the Gundersen Hotel and Suites lobby; organizers say the 20th annual breast cancer awareness walk will take place on September 13th and stress the need for early detection.

SLiD EP Release Party

9-11:30 p.m. — Popcorn Tavern — $5 admission — Celebrate the debut EP release of SLiD with special performances by The Reach Outs and Fernando Mendoza.

Touch a Truck

10 a.m. - noon — Viking Elementary School, 500 E Wall St, Holmen, WI — Free entry — Experience the thrill of climbing and exploring trucks and large vehicles, including a helicopter landing!

Elvis Explosion Gospel Show

10:00-11:30 a.m. — La Crosse Center — Ticket sales available — Experience an uplifting Elvis-themed gospel performance.

Social Security and Retirement Planning

7:00 p.m. — Lunda Center - Western Technical College — Free entry — Discover strategies for maximizing your Social Security benefits and retirement income.

Raise Your Glass 2025

6-9 p.m. — La Crosse Distilling Co. — Fundraiser — Taste a variety of beverages while supporting the Great Rivers United Way.

Whose Live Anyway?

7:30-9 p.m. — Viterbo University Fine Arts Center — Tickets required — Enjoy a night of laughs with world-renowned improv artists performing comedic acrobatics.

Coulee Rock Club Rock Swap

9:00 a.m. - 3:00 p.m. — Onalaska Omni Center — Free entry — Explore a vibrant rock swap with the whole family.

Wisconsin-La Crosse vs. Wayne State Warriors Football

1-5 p.m. — Veterans Memorial Field Sports Complex — Tickets required — Enjoy an intense college football matchup between the Eagles and the Warriors.

40th Anniversary Celebration

4:30-7:00 p.m. — Franciscan Spirituality Center — Free entry — Celebrate four decades of community service and spirituality at this joyous anniversary event.

64th Oktoberfest USA

12:00 AM – 11:59 PM — Oktoberfest Grounds — Admission varies — Celebrate the longest-running Oktoberfest in the Midwest with parades, local food, and live music.