Good morning, La Crosse.

A Maid-Rite fundraiser held today at the Harry J.

Olson Senior Center on La Crosse’s northside attracted a long line of supporters who enjoyed the iconic loose-meat sandwiches and takeout bags, with Erin Goggin noting the event’s lively spirit (local staff were busy preparing orders).

Current Festmaster Brent Smith and last year's leader Mike Bakalars appeared on WIZM's Rick Solem Show on Sept.

14, 2026 — they previewed Oktoberfest by sharing how selections are made and recounting quirky festival traditions.

Organizers of the annual Oktoberfest medallion hunt have released clue #2 for locals today, offering a fun challenge as participants search downtown for puzzles and hints.

Gas prices are rising in Wisconsin and La Crosse residents may see higher pump costs today.

Consumers are urged to track prices & compare options as market changes continue.

Governor Evers announced a $250 million investment to upgrade facilities and programs at UW campuses, including UW-La Crosse, with projects planned to start soon.

A West Salem resident won $50K when a Powerball ticket from Kwik Trip on Jefferson Street matched four of five numbers + the Powerball for Saturday night's drawing; winners have 180 days to claim the prize as Monday night's jackpot remains at up to $251 million.

A public meeting is scheduled to discuss the planned discontinuation of the SMRT bus service, where city officials will present transit alternatives and invite community input.

The meeting details will be shared soon.

Gov. Tony Evers visited UW-Oshkosh, UW-Stout and UW-La Crosse yesterday to highlight a $250 million higher education investment in the 2025–27 state budget.

The funding will support campus stability, including mental health services and wage increases (over $100 million allocated), marking the largest boost in decades.

La Crosse County is inviting residents to share input on the Brice Prairie rail crossing study, which evaluates safety, mobility, and access at County Z and ZN crossings that handle about 4,000 daily trips.

The study runs through 2027 (final report expected at the end of 2027) with feedback accepted online and in-person.

The UW-La Crosse football team dropped 10 spots in the Top 25 after close losses to Saint John's (24-21) and Hardin-Simmons (28-20), marking its first 0-2 start since 2013.

The Eagles will travel to Detroit on Saturday at noon to face Division II Wayne State.