Good morning, La Crosse.

Big Brothers Big Sisters of the 7 Rivers Region will host its Golf Fore Kids’ Sake charity golf outing on Sept.

23 at Forest Hills Golf Course in La Crosse. Registration opens at 9:00 a.m. (check-in) and proceeds will fund local youth mentoring matches.

A 'huggable' vending machine offering free soda — a novel twist for quick beverages — has appeared in La Crosse and is drawing local interest today.

Applefest celebrations are underway today at the local fairgrounds.

The festival brings local vendors + fun family activities to celebrate the community's apple heritage.

Vintage Kitchen on State Street hosted a party on Thursday to celebrate MASH's anniversary near UWL with a showing of its first episode, video greetings from cast members, and a nod to next year's 55th birthday celebration.

A missing Oktoberfest medallion was recovered in La Crosse during festival preparations and officials said it will be examined to confirm its origins (a cherished symbol of local tradition).

A local family keeps Hub’s Fries tradition alive at the Vernon County Fair + serving its classic recipe to fairgoers while celebrating a beloved local food tradition.

Foodie Friday showcased local flavors by featuring Stockholm Pie and selections from the General Store yesterday.

The event brought together community food lovers who enjoyed a taste of unique culinary treats (a nod to local tradition).

UW-L senior Jenna Martin (2026 Miss La Crosse Oktoberfest) is using her title to promote free music education in La Crosse by removing financial barriers for students.

Lincoln Middle School released a historic walkthrough video on Sep.

16 that shares the school's legacy, and it was updated on Sep. 17 to include new insights.