Good morning, La Crosse.

Al Louis, a business owner, uses his passion for musky fishing to fundraise for youth organizations in the Coulee Region through Al's Musky Challenge, aiming for a $100,000 goal.

La Crosse's Rotary Lights will mark its 30th year in 2024 with a display in Riverside Park, featuring over 3 million lights and a new mascot, Puddin the panda, amidst a tradition of community giving.

Four Coulee Region Rotary Clubs will host 'Pickleball for Polio' to raise funds and awareness for polio eradication on October 24 at The Blue Zone in La Crosse.

In the first debate for the 32nd Senate District, Democratic Sen. Brad Pfaff and Republican challenger Stacey Klein expressed differing views on budget, taxes, and a range of policy issues ahead of the November ballot.

In-person absentee voting opens in La Crosse at five locations until November 1, requiring photo ID and proof of residence.

The Tribune sent questionnaires to candidates in Wisconsin's upcoming primary elections on Aug.

13, covering multiple assembly districts and the 3rd Congressional District.

Democratic presidential nominee Kamala Harris is slated to speak at UW-La Crosse on Thursday afternoon.

An event in La Crosse highlighted reproductive freedom on World Menopause Day, using a giant inflatable IUD named 'Freeda Womb', hosted by State Representative Jill Billings and Tara Johnson.

The UW-L Eagles football team faces critical upcoming games to secure a spot in the playoffs after a one-point loss puts them at a 2-3 season record.

Scaled Up Reptile Expo: A Family Friendly Experience

Experience a captivating day engaging with thousands of reptiles and other exotic creatures, while learning from top breeders and vendors in La Crosse.

Annual Employment Law Seminar (FREE)

Designed for anyone involved in hiring, firing, or managing personnel issues. Come learn about: AI Policies for Businesses/Employers, New Employment Rules Regarding Noncompete Agreements and Overtime, Pay Regulations, and Employment Case Law Updates That Impact Your Business Operations. Registration requested by October 15.

Autumn Harvest Wellness Open House at GreenHouse Holistic Co-op

Experience an immersive autumn celebration focused on health, wellness, and community, featuring mini-sessions from healing professionals and local artisan products.

Cameron Park Farmers Market - La Crosse

Experience the vibrant atmosphere of the Cameron Park Farmers Market featuring local produce and crafts every Friday evening during the summer season.

Halloween Dance at The Ridge

Celebrate Halloween in style with a festive dance featuring music and a chance to dress up at The Ridge.

Milwaukee Tool Week at Blain's Farm & Fleet

Experience an opportunity to enhance your knowledge and collection of Milwaukee tools with expert advice and special promotions.

Cher Tribute Concert in La Crosse

Experience the enchanting world of 'The Beat Goes On,' featuring international tribute sensation Lisa McClowry as Cher in a Broadway-caliber production.

13-Year Anniversary and Customer Appreciation Celebration

Celebrate 13 years of community connection with $3000 in giveaways, a costume contest, and free entertainment at Fathead Steve's.

Tea Time - Mommy & Me Tea Party

Experience a delightful day of tea, treats, and togetherness in a charming setting with vintage decor designed for families.

Professional Championship Bull Riders and Barrel Racing

Experience the thrill of professional championship bull riding and barrel racing at the La Crosse Center, perfect for families with children ages 5-12.

UW-La Crosse Turkey Trot 5K Run/Walk

Join us for the 29th Annual UWL 5k Turkey Trot Fun Run & Walk! UWL's Turkey Trot is La Crosse's original Trot and is a popular Thanksgiving tradition for many friends and families throughout the region! The event includes a costume contest, coloring contest, and Junior Gobbler races which feature a dash and half-mile race for younger trotters.