Good morning, La Crosse.

A Hillsboro man, Robert Brand, 22, was charged with felony counts after he tried to pass two vehicles and caused a February 10 head-on crash in Viroqua that seriously injured a woman who was airlifted by Gundersen to Emplify — he faces charges of 1st Degree Reckless Injury, Reckless Driving, and Recklessly Endangering Safety and will appear in court again on September 2.

Senator Tammy Baldwin visited Rosenholm Dairy Farm in Waumandee on Thursday morning to discuss the Dairy Pride Act—designed to stop non-dairy products from using dairy names, protect family farms, and ensure fair returns.

The law would enforce proper labeling under federal standards and support Wisconsin's vital dairy economy.

The La Crosse Common Council will vote in a special session before Thursday's meeting on a settlement of up to $144,000 for Austin Clark—who was seriously injured when a police vehicle accidentally struck him during an arrest on September 13.

Today, at an event in La Crosse, an AARP-Wisconsin representative said Social Security must change to avoid paying only 80% of benefits by 2034 — he urged lawmakers to support a pledge for fixes that ensure full benefits.

This call for action comes as the program marks its 90th anniversary.

Meet the Magic 3

10 a.m. - 5 p.m. — The Court Above Main — Free entry — Dive into a day of magic with character meet-and-greets, activities, and more fun for all ages.

Great River Folk Festival 2025

10 AM – 4 PM — Riverside Park — Ticket prices vary — Celebrate folk music with a vibrant community atmosphere and performances.

The Avett Brothers Concert

7:00-8:30 p.m. — La Crosse Center — Ticket prices vary from $69 — Enjoy a night of folk rock from the renowned Avett Brothers.

SLiD EP Release Party

9-11:30 p.m. — Popcorn Tavern — $5 admission — Celebrate the debut EP release of SLiD with special performances by The Reach Outs and Fernando Mendoza.

Touch a Truck

10 a.m. - noon — Viking Elementary School, 500 E Wall St, Holmen, WI — Free entry — Experience the thrill of climbing and exploring trucks and large vehicles, including a helicopter landing!

Elvis Explosion Gospel Show

10:00-11:30 a.m. — La Crosse Center — Ticket sales available — Experience an uplifting Elvis-themed gospel performance.

Social Security and Retirement Planning

7:00 p.m. — Lunda Center - Western Technical College — Free entry — Discover strategies for maximizing your Social Security benefits and retirement income.

Raise Your Glass 2025

6-9 p.m. — La Crosse Distilling Co. — Fundraiser — Taste a variety of beverages while supporting the Great Rivers United Way.

Whose Live Anyway?

7:30-9 p.m. — Viterbo University Fine Arts Center — Tickets required — Enjoy a night of laughs with world-renowned improv artists performing comedic acrobatics.

Coulee Rock Club Rock Swap

9:00 a.m. - 3:00 p.m. — Onalaska Omni Center — Free entry — Explore a vibrant rock swap with the whole family.